Asheville Bikefest – Still the Largest Motorcycle Event in the Region

Photo - Can Am Spyders

CanAm Spyder did over 60 demo rides per day! They had a practice track set up at the event followed by road rides. I think they did a great job.

Honestly, that’s not saying much in 2011. Low turnout at Daytona was the first indication of how tough things had become. Every show I’ve worked this year, even the International shows, were way, way, down both on vendor presence and attendance. Still, nearly 2000 motorcycle riders came from throughout the Smoky Mountains to enjoy the http://AshevilleBikefest.com.

Few traveled far for the event. With the weatherman all hysterical about severe storms, hail, high winds, and a box full of nothing but green crayons to color his TV maps, I’m sure many were put off by the rumored deluge that never came. At times we could see it on the horizon, but it never impacted the show. Mother nature kindly blessed the factory demo fleets from Yahama, Star, KTM, Can-Am Spyder, and Motor Trike with dry roads for the many riders who came to sample the latest offerings from the industry after she cursed Boss-Hoss by flooding the factory only days earlier forcing them to pull out of the event.

Photo - KTM riders returning to the Asheville Bikefest

Riders returning from their KTM demo rides to the Asheville Bikefest - I talked with a lot of happy folks afterwards.

All the guided rides and the Poker Runs by the Grassroots Cafe went off well, though only a handful of people took advantage of the opportunities to ride free with professionals who usually charge some serious coin for the service. The 100 mile adventure ride sponsored by KTM had those riders totally satisfied and with tales to tell. Greg from Sportsbikes4hire.com took a small group out to the Dragon for some fun. BlindKenny.com got a few nice road shots of riders nearby.

Half the vendors pulled out before the show. Some others picked up and left before things peaked on Saturday. The remainder seemed to have what people were looking for and had a pretty good event. Personally, it was the best motorcycle event of the year for my business, http://AmericaRidesMaps.com. I was amazed at how many attendees already had my maps, knew of them, or came to see the latest offerings. I had 20 free maps of great motorcycle rides close to the event and gave away a couple thousand of them. On Thursday and Friday I gave away hundreds of my $5 maps at no charge, all you wanted, help yourself. I saw people walk off with stacks of them. It was fun.

The stunt show by the Anti-team was outstanding, as usual. The local music was good, at times great. I liked the food from the vendors.

It wasn’t a huge show. Only 1/3 as many people attended as last year. There were far fewer vendors. Those who came seemed to come with a purpose, to either get together and ride, or test ride a brand new motorcycle. I’m sure some left disappointed, others got exactly what they were looking for. Everyone got at least $5 worth of something (the low entrance fee) and usually a lot more.

Photo - Star-Yamaha at the Asheville Bikefest

Star-Yamaha did and awesome job. This is their second year - I really hope they come back for the next.

Times are hard, but what the show did, it did well. Next year is already booked at the Agriculture Center south of Asheville. As Route Master I’ve got a few new ideas. I’ll be asking you for more. Thank you, Mark and Yvonne Cresswell from Worldwide Dynamics for putting on another well run show.  They’re off to Laconia, then Sturgis, to wrap up the year for their events.

I remember when I first met Mark, he told me (I’m paraphrasing), “You can’t force an event. It has a natural growth. It takes time. Each has it’s own character, and I want this event to be all about RIDING in the mountains, respecting and reflecting the values and mountain heritage that are the heart of this region and sharing that with riders who already love this area and those yet to find it”.

Photo - Motor Trike

Motor Trike had some exciting designs. These folks are looking at the tamer versions.

Mark’s kept to his plan. He’s selective with the vendors to steer the show in a certain way, pruning some branches, nourishing others. This is his home turf, he lives here in Black Mountain.

We’ve made it through the “terrible two’s” Mark, and you know what they say, “Three times a charm”. We’re already setting things in motion for 2012 and the Third Annual Asheville Bikefest and Blue Ridge Run – 2012.

There. I’m first to say it. Get involved. I”ll see you at the Third Annual Asheville Bikefest and Blue Ridge Run – 2012. next May.

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Wayne Busch
Wayne Busch – Cartographer
– Wayne Busch lives in Waynesville, NC, where he produces the most detailed and comprehensive and up-to-date motorcycle pocket maps of the Blue Ridge and Smoky Mountains to help you get the most of your vacation experience. See them here – AmericaRidesMaps.com 

Views On Bike Shows Changing

Photo - Motorcycle at Knoxville show

A thing of beauty, craftsmanship, design, and art.

Every so often you may still hear me utter the words “I don’t care much for bike shows”, but my perspective is changing. It’s a personal issue, one more defect to add to my already exhaustive list of character flaws. As with many dislikes, it was rooted in ignorance and a narrow understanding.

I give credit to Mark and Yvonne Cresswell from World Wide Dynamics for opening my mind. They’ve been involved with promoting shows and events like Sturgis, Leesburg, Laconia, Daytona, and a host of others for decades. When things went south with Myrtle Beach they saw a vacuum and the Asheville Bikefest and Blue Ridge Run was born to fill it. I watched them pull together the event last year, got just a little peek at all the behind the curtain challenges and frustrations involved, and came to appreciate the knowledge and connections they’ve built up over the years. I used to think they asked for my contribution for my expert knowledge about motorcycle riding in the Blue Ridge Mountains, but now I think there’s more to it. There has to be. I’m starting to wake up to what that is.

Photo - Bike at Knoxville motorcycle show

Nothing like purple to show passion.

Give me a good bike, an engaging road, and a tank of gas and I’m gone. I don’t need bling, all you’re gonna see is a blur as I flash by anyway. When form vs. function, function always wins for me, and shows seemed all about form – shiny bikes I’d never ride and baubles to dress them up. I struggled with this contradiction but now I think I’m bridging the gap in my understanding, finding the deeper connection. I’ve believe I’ve found the common ground – it’s passion.

I spent yesterday in Knoxville TN, at the Easyrider Custom motorcycle show. A few weeks back it was Charlotte NC, and before that Greenville SC. All of these were outstanding well run shows that crowds of thousands truly enjoy. Coordinating and managing them is an extraordinary accomplishment and a tremendous amount of work. Touring it on the road from city to city presents daunting challenges. I have nothing but awe and respect for Easyriders Events – well done! It didn’t happen without passion.

Photo - motorcycle at Knoxville show

Now here's one I'd enjoy riding! '73 Kaw rescued from a farmers field.

I’ve had just a little taste of what it takes to be a vendor at a show, a behind the scenes look, a “backstage pass” so to speak. It’s a grueling routine. Miles and miles on the road. Up before dark to get into the facility. Hauling in all your merchandise through the loading dock, building the booth, hoping and trying to get a good spot on the floor, the race to get everything set up before the doors open to the public. Once the people flood in you’re on your feet and on your game non-stop until they close again. It’s a long and exhausting day and at the end you’ve either got to break down and pack up to head for the next show or spend a night in a strange bed to do it all over again tomorrow. It’s done so well and they make it look so easy you never think about what went into creating it. You don’t do that without passion.

Photo - motorcycle at Knoxville show

I've always liked the red ones.

No need to waste words describing the passion of those who build and bring these bikes to the shows – the photos clearly show how much passion went into these creations. That passion is also evident in the thousands of people who come to these events, to share the enthusiasm and stoke their own personal passions for what motorcycling brings to them.

We motorcyclists are a diverse group. Each one of us gets something from the sport / hobby / lifestyle / – however you categorize what motorcycles do for you. We’re all different, but one of the things that unites us is passion. My passion is best expressed and fulfilled through riding at the edge of my abilities on the most challenging and engaging roads I can find. The shiny things don’t always fit in my personal world, but I can appreciate how it does for others. Passion is the tie that binds, the common denominator for us.

Asheville Bikefest Info

The Asheville Bikefest and Blue Ridge Run May 12-15, 2011

Passion has got to be one of the reasons Mark and Yvonne asked me to help again with the Asheville Bikefest and Blue Ridge Run May 12 – 15. It certainly isn’t my competence with putting on a bike show, they know my attitude and lack of experience with such things. Coordinating the vendors, the stunt shows, the entertainment, the manufacturers and their demo fleets, and all that difficult and exhaustive list of things that go into a show are their passion. It’s what they bring to the table and I was impressed with how well they pulled it off last year.

My passion is riding. That’s my mission. I’m taking it very seriously because it’s what I love most. I can point you to 100 outstanding motorcycle rides around this Asheville show and I don’t know anyone who is as passionate about motorcycle riding on the Blue Ridge Parkway as I am. Just 10 minutes from the Blue Ridge Parkway, the Asheville Bikefest offers something many other gatherings lack – a wealth of great motorcycle rides through the fantastic scenic Smoky Mountains. Motorcycles aren’t just welcome here, it’s a part of life. The mayor of Asheville rides. You’ve always been welcome here. When you have passion, you can’t help but share it with others.

Come see me at the show. Come with a full tank. Come and let me share our passion with you.

Image - Asheville Mayor Terry Bellamy Welcomes Bikefest letter

Asheville Mayor/motorcycle rider Terry Bellamy Welcomes Bikefest

Why Am I Kicking Off the Asheville Bikefest 2011 at the Easy Rider Motorcycle Show?

Photo - Easyrider Events

Easyrider Events

It was a busy week that found me in four states, the last of which was South Carolina at the Greenville Easy Riders Bike Show where I spent the day promoting the Asheville Bikefest and Blue Ridge Run coming next spring. This is a difficult post for me to write as I don’t want to get on the wrong side of so many who are involved with motorcycle events, people I need to work with, people who buy my America Rides Maps, and those for whom motorcycling has a different appeal. Please try to forgive me my viewpoint. In general, I don’t do events, it’s not for me.

Photo - Setting up at Bike show

2 Hours to set up before the doors open. Mark and Yvonne prepare our stall.

For those who are involved, it’s a tremendous amount of work and hassle. I shudder at the tough life of being a vendor, the constant travel, set up and break down, long days spent trying to stand out from the rest of the crowd and reach people, hoping the weather cooperates and people turn out in sufficient numbers to make it worthwhile. I’ve done it a few times and I respect those who either make it their living or spend their efforts doing promotions for products and manufacturers.

Photo from Easyriders Bike Show

Quite the assortment of custom motorcycles at the show - unfortunatley, they're not my cup of tea.

Nor do I go out of my way to attend events – The circus formula always seems the same. Vendors, bike shows, stunt shows, loud music, festival food and (not so cheap) cheap beer, bike games, yadda yadda. Of course the crowds who attend are generally as much a part of the experience as anything else, people and bike watching is one of the best parts, there’s always something that has you shaking your head for one reason or another. I suppose it’s as good an excuse as any to visit new places, a reason to ride somewhere, and for some it seems to be all about chasing the next party.

Photo - Amazing detail work on this trike

The detail work on some of these machines is amazing but for me they are just enormous paper weights - too delicate to ride.

Despite this viewpoint, I was up at 4 AM Saturday morning loading my stuff in the truck quite happy to be rendezvousing with Yvonne and Mark Cresswell, promoters of the Asheville Bikefest and Blue Ridge Run for the ride down to Greenville.  I was eager to spend the beautiful fall riding day in a booth encouraging people to come to the event next spring. WHY?

Photo from Easyrider Bike Show

Hundred of hours, thousands of dollars to build a bike you don't dare ride. While I appreciate the dedication and effort, I'm still a function beats form guy.

For me, motorcycling is all about the ride. “Go” trumps “show” for me. Function beats form. Give me the bike that best lets me engage the road and relate to the ride. Sure I appreciate the esthetics of my machine, but my days of cleaning chrome, fretting every blemish and speck, washing, waxing, and polishing, and pondering the next piece of bling are long over. I’ve got better things to do with my time, I’d rather be out on the road.  The reason I’m so enthusiastic about the Asheville Bikefest and Blue Ridge Run and why I believe in it – it’s about the riding.

Photo - concept bikes at show

Either concept bikes or movie props, I couldn't determine if they actually moved under their own power. I wouldn't want to have to ride one of these very far.

Located just minutes from the Blue Ridge Parkway and hundreds and hundreds of miles of some of the best motorcycle riding found anywhere, the Asheville Bikefest and Blue Ridge Run can’t help but become one of the nations major motorcycle events because it has so much more to offer the motorcycling visitor simply because of its geography. Combine one of the worlds best motorcycle riding locations with the talent and experience to coordinate a major event, throw in the outstanding scenery in a location within easy reach of millions of riders, add the spice of fun and funky Asheville, and you’ve got a recipe for an experience that will satisfy any taste. As the spring rally at Myrtle Beach continues to implode and burn out, this new star is rising thanks to the Cresswells at Worldwide Dynamics.  Their legacy of involvement with promoting some of the biggest motorcycle events such as Sturgis, Laconia, Leesburg, and others bring the connections and clout to not only bring in the big dogs from the factories, but be selective in choosing the best of vendors and entertainment.

Photo - skeleton on a motorcycle

Halloween themes were timely this late in October.

Last year was the first Asheville Bikefest and Blue Ridge Run and we all wondered if it would go at all. Approvals and commitments did not come in until the last minutes and the opportunities for pre-promotion were scant. Most of the big dogs know better than to invest their time in a first year show. It’s a hurdle you’ve got to clear, a bar to jump to show it can be done. That leap is behind us now and the majors are making their commitments.

Photo - the Route Master at work

Me at the Asheville Bikefest and Blue Ridge Run helping you find the best rides and routes.

I’ll be back again this year acting as “Route Master” (unless we come up with a better title). Let Mark handle the Bikefest end of things. My mission is to get you out to enjoy the riding just as the first warm spring weather breaks and the trees and mountain foliage are in full bloom. There are so many outstanding motorcycle rides nearby you can come back every year for the rest of your life and ride a great new motorcycle route each time, though I suspect you’ll develop a handful of classics that are worth revisiting over and over. I think I did a good job last year giving out 30 local ride maps – trust me, nobody rode them all. I’ll be your resource to help you plan those daily excursions, route you to the best of the best, and help you discover the hidden sights and treasures that abound.

 

Photo - Yvonne on her Royal Enfeild

Yvonne on her 2010 Royal Enfield Military Edition motorcycle, a design virtually unchanged since 1955. She really likes it.

Pencil in May 12 – 15, 2011 on your calendar for the Asheville Bikefest and Blue Ridge Run. Kick off your riding season with a bang, get outfitted, test ride that new bike, and discover the undiscovered secrets that make the Smoky Mountains one of the best motorcycling regions in the world. It’s all about the ride.

Asheville Bikefest and Blue Ridge Run 

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Wayne Busch
Wayne Busch – Cartographer
– Wayne Busch lives in Waynesville, NC, where he produces the most detailed and comprehensive and up-to-date motorcycle pocket maps of the Blue Ridge and Smoky Mountains to help you get the most of your vacation experience. See them here – AmericaRidesMaps.com